Marketing Specialist

Key tasks

As a Marketing Specialist, you will play a crucial role in supporting our marketing efforts and bringing our campaigns to life. Your responsibilities will include:

• Develop, implement, and optimize Google Ads campaigns across Search, Display and YouTube to achieve business objectives such as lead generation and brand awareness
• Perform keyword research and audience targeting to create highly effective ad campaigns, ensuring alignment with market trends and business goals
• Monitor, analyze, and report on campaign performance metrics using Google Analytics and other tools, providing actionable insights to improve ROI and conversion rates
• Create compelling ad copy and visuals in collaboration with the creative team to drive engagement and click-through rates across multiple campaigns.

Requirements

• Bachelor’s degree in marketing, advertising, communications, or a related field; certifications in Google Ads or Analytics are highly desirable
• Proven experience managing Google Ads campaigns with a track record of achieving measurable results; familiarity with other PPC platforms
• Strong analytical skills and experience with tools such as Google Analytics, Tag Manager, and Data Studio to interpret data and inform decisions
• Excellent organizational skills and attention to detail to manage multiple campaigns and budgets simultaneously

Proficiency in digital marketing tools and platforms, including experience with A/B testing, conversion rate optimization, and audience segmentation strategies.

Join us and be a part of a team that values creativity, innovation, and collaboration.

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